When it comes to getting backlinks, a lot of businesses overlook the importance of building high-quality backlinks. Essentially, a backlink is a hyperlink that is added to a website’s content by linking to another website. This allows websites that offer relevant information and content to link to one another. In other words, when you add another website’s URL as a link on your own site, you are creating a backlink between the two sites. This shows potential search engine spiders that your site is also relevant and worthy of being listed in their index for future keyword searches. So how do you get more high-quality backlinks? There are several ways to do so. However, not all methods are equally effective or affordable for every business. That’s why we have put together this post that explains what type of backlink you should build and which ones are not worth your time or money.
How to Build Backlinks for SEO
Creating high-quality backlinks is the first step to boosting your SEO and increasing your rankings. In fact, backlinks are one of the most important factors in determining your SEO success. Because Google likes websites with high levels of relevant content, they reward them by crediting them with higher rankings. So, the more high-quality backlinks one has, the higher one’s SEO gets. There are many ways to build backlinks for SEO. However, many businesses turn to link-building strategies that are not only not effective, but also detrimental to their rankings. This is why it’s important for businesses to stay away from those backlink building mistakes. To build backlinks for SEO, you need to first understand the different link types and how to best utilize them for your backlink strategy. Let’s take a look at these different link types.
Types of Backlinks You Should Build
Internal Links – These links point from one page on your site to another page or section on your site. – These links point from one page on your site to another page or section on your site. Anchor Text Links – These links are the ones that go towards the “title” portion of a page. – These links are the ones that go towards the “title” portion of a page.ordan Text Links – These links go towards the “description” of a page. – These links go towards the “description” of a page. Natural Links – These are the non-repetitive links that link to other websites. – These are the non-repetitive links that link to other websites. Forum and Blog Posts – These types of links are known as “white-hat” backlinks. Essentially, these links are from other websites that have linked to your site from their own pages. – These types of links are known as “white-hat” backlinks. Essentially, these links are from other websites that have linked to your site from their own pages. Guest Blogging – This type of backlink is known as “gray-hat” backlink. Essentially, guest posting is unethical and irrelevant.
Stay away from: Dangerous Link Partners, Exchanging Links and Random PBNs
These types of backlinks are simply not worth it. In fact, Google penalizes websites that have a lot of these types of links. They are also unlikely to boost your rankings because most, if not all, links in this category are “no-follow” links. So, the more links you exchange with your competitors, the less likely it is that Google will reward your website. Instead, they’ll reward the competitor whose links you exchanged. Furthermore, backlinks from spammy websites like content farms, article spinners and article catchers will most likely be penalized. In fact, if your backlink profile is full of these types of links, Google will penalize your site and you won’t have a chance of winning any SEO battles.
Stay away from: Unnatural Links, Guest Blogging and Scrape-And-Only Backlinks
These types of links are simply not worth it. They are usually not even technically “backlinks” and can be easily spotted by Google. Google has even updated the algorithm to penalize websites that have a high number of these types of links. So, it’s best to stay away from building these links and focus on more relevant links. Guest blogging is simply not a good way to get backlinks for your business. This is mostly for two reasons. First, it’s often not relevant to your content and doesn’t add any value to your site. Secondly, you can expect a low click-through-rate (CTR) from guest posts since most people don’t read other articles on other websites. This means that the links you get from guest blogging are likely from uninterested people and unlikely to result in any meaningful links.
Stay away from: Be careful with article marketing and forum marketing
These types of links are also known as “black-hat” backlinks. Essentially, they are links that are usually not even real. They are usually created by websites that have copied and pasted your content on their websites and forgotten to “cite” them properly. This means that they are not technically backlinks, but are considered “spam” links. This hurts your overall SEO because Google frowns upon unnatural links. Google also frowns upon many types of article marketing and forum marketing. This includes: article spinning, article laundering, article reposting, forum spamming, forum hacking, forum scraping and forum botting.
Stay away from: Avoid paying for backlink
Finally, avoid buying backlinks. This is one of the most common SEO link building mistakes. In fact, Google has been penalizing websites that have bought backlinks for a while now. The problem is, there are no clear guidelines about what is and what is not acceptable backlink-building activity. This is why many businesses end up getting penalized for buying backlinks or making links that are not even technically backlinks. With that being said, buying backlinks is a bit like gambling. You never know if you are going to win or lose. The only way to know for sure is to invest time in researching which links and strategies are most likely to be successful.
Conclusion
Building high-quality backlinks is the first step to boosting your SEO and increasing your rankings. In fact, backlinks are one of the most important factors in determining your SEO success. There are many ways to build backlinks for SEO, but many businesses turn to link-building strategies that are not only not effective, but also detrimental to their rankings. This is why it’s important for businesses to stay away from these backlink building mistakes. These types of links are simply not worth it. They are usually not even technically “backlinks” and can be easily spotted by Google. These types of links are also known as “black-hat” backlinks. Essentially, they are links that are usually not even real. They are usually created by websites that have copied and pasted your content on their websites and forgotten to “cite” them properly. Google has even updated the algorithm to penalize websites that have a high number of these types of links. These are the types of links that are not only not worth it, but are also not technically backlinks.
